The run
Scout
Reading trade press
working
Analyst
Waiting
idle
Writer
Waiting
idle
Producer
Waiting
idle
Editor
Waiting
idle
- 13:41:02Scout started. Source list loaded, 34 entries.
Directory
Felixstowe to Rotterdam: transit times, charges and who actually holds the delay
940 words
Newsletter
The week the port charges changed, and what it costs per container
410 words
Most delay penalties are written into the wrong contract line
180 words
What it learned
Reads, last six weeks
340Wk 1
410Wk 2
380Wk 3
720Wk 4
690Wk 5
1240Wk 6
Operational pieces outperform explainers by 3.6x
Next week: 3 of 4 pieces shift to operational
Thursday sends open 41% better than Tuesday
Newsletter moved to Thursday 07:00
Route-specific directory pages pull enquiries, general ones don't
Next 5 pages target named routes
These are written back into the brief automatically. Nobody adjusts a strategy document.